Mission

We are inviting and unifying businesses worldwide to save the reef. The future we see is one where our actions above the surface help protect the ocean and what’s below.

Join We The Reef / Become a member
  1. Apply

    Fill out an application so we can get to know you and understand more about your mission.

  2. Make Ocean Commitment

    Businesses that align with our values commit to donating at least 1% of their sales to save the reef.

  3. Save the Reef

    You will receive all educational resources, reports, and updates as we will save the reef together.

Taiano measuring

We work together to create tangible impact

As part of We The Reef program, you donate a % of annual sales directly to our mission and we translate it into tangible impact underwater to protect and restore the world’s coral reefs. Together, we amplify our impact by growing the awareness of the program.

toa ora gathering

The ocean unites us

An estimated one billion people worldwide benefit either directly or indirectly from the ecosystem services coral reefs provide.

Source: NOAA

What is the purpose of We The Reef

We aim to create a symbiotic relationship between people working across industries with the goal of pushing the global economy forward and putting our natural environments first.

CG Cooks Bay Nursery

No greenwashing full transparency

The members of We The Reef have an unquestionable commitment to the ocean and sustainable supply chains.

We exclude all direct activators of environmental degradation from the program.

Our dedicated members

  • atteya logo
  • creator versity logo
  • findest logo
  • OSC HWD logo
  • Sula logo
  • The Reef logo
  • V logo
  • Bella Gaia logo
  • Legacy logo
  • Seas the day logo
  • Lunakai logo
Aviv Brender portrait
Aviv Brender
WTR Manager

I have always dreamed of changing the world. With Coral Gardeners, I found my passion and with WTR I found the solution. Bringing businesses together from around the world to save coral reefs is both a real and possible way to push the global economy forward in an environmentally focused manner. I am so excited to meet our future members. It’s on!

Contact me if you want to join or have any questions about the program. I am here for you.

Contact me

Frequently Asked Questions

How do you choose the businesses that can join WTR?

We carefully assess our supporters by searching for certain criteria:

  • Forward thinking and innovative within their industry. Always searching for solutions that benefit our planet - not maximizing profit at the expense of our natural ecosystems.
  • Passionate about the ocean and saving coral reefs.
  • Trustworthy individuals that we can count on to be by our side and call loyal supporters.

What is the impact of my donation?

Your donation goes directly to Coral Gardeners’ NGO. As an organization, we invest all of your contributions directly to our mission to restore coral reefs. The general accounting breakdown is as follows:

  • 33% - Management
  • 18% - Reef Restoration
  • 18% - Awareness
  • 18% - Innovation
  • 13% - Fundraising and E-Commerce

Is there a minimum percentage of sales I have to donate?

We ask for at least 1% of your gross sales donated to save the reef but you can always give more, and the beautiful thing is that as you grow, we grow and the corals grow!

Are donations tax deductible?

Since we are a French Polynesia based organization, international tax receipts cannot be made directly from our NGO. If you wish to receive a tax receipt for your donation, we have a 501(c)(3) counterpart in the United States that we work with in order to provide tax receipts. This counterpart takes a percentage of the donation for their services.

What if I cannot commit to donating every year?

To be a part of We The Reef program, we ask for an annual contribution with a long term commitment mindset. However, you can always make a one time donation through our website to help our mission.

Is the preliminary donation part of your annual contribution? How do the donations work?

To join the program and begin your journey as a WTR member with Coral Gardeners you will make a preliminary donation of $200. This preliminary donation will lock in your membership. The $200 preliminary donation can be deducted from your percentage annual gross sales contribution.

Donations will be made on a bi-annual basis, at the end of Q2 and Q4 - July 1st and January 1st. This will be on the actual gross sales you made in the last 6 months.